Asking parishioners for money is very different from creating congregations of generous people. In this provocative book, stewardship consultant Michael Durall argues convincingly that annual pledge drives inadvertently perpetuate low-level and same-level giving in congregations. Written with the voice of experience, this book will help clergy and lay leaders initiate and sustain effective stewardship programs. Durall believes that asking for money eventually becomes routine, even tedious-but creating a congregation of generous people becomes ever more meaningful with passing time.
“A practical voice in a conversation that is desperately needed.”-Paul G. Schervish
“As a pastor for most of my career, a seminary president for the last 14 years of that career, and as one who has taught in this subject area, I can confirm that Creating Congregations of Generous People is one of the best books on stewardship I have ever read. Michael Durrall's practical suggestions, balanced with real-life congregational cases, make his work compelling. It should be must reading for every theological student and every pastor who approach stewardship issues with hope for results.”—Kenneth B. Smith, The Chicago Community Trust
“'Stewardship Is Not for Sissies' could be this book's subtitle. In it, Michael Durrall challenges congregations to accept their responsibility to own the stewardship process and to empower people to lead more generous lives. Who, if not religious organizations, has the moral authority to do so? Drawing on examples from current stewardship literature, practices of many faith traditions, and his own experiences, Durrall explores how money is viewed in religious settings as well as how to create a climate for increased generosity and effective fundraising over the long term.”—Mary L. Miles, Director, Annual Program Fund, Unitarian Universalist Assocation of Congregations, Boston, MA
Alban No. AL211
paper, 104 pages
($11.20 for members)