Getting the Word Out: The Alban Guide to Church Communications
Frederick H. Gonnerman
High quality publications and public relations will enhance a congregation’s overall ministry by promoting strong stewardship, effective evangelism, and exciting parish education. Getting the Word Out
provides all the tools congregations need to create attention-grabbing, informative, and inspiring communications.
Frederick H. Gonnerman shows readers how to assess their audience and the competition for the audience’s attention; identify a publication’s purpose; and create useful, readable, and attractive publications—whether print or online, for the congregation or a broader community. One chapter deals with the role of publications in the celebration of special events.
Approaching the parish communications task as a team effort—one that might include pastors; a volunteer or paid editor; and secretaries, other paid staff, and lay leaders—Gonnerman shares the experience and expertise of professional journalists, graphic designers and artists, photographers, and public relations personnel. Getting the Word Out
will teach every member of the team how to produce the most effective and highest quality publications possible. Foreword by Martin E. Marty.
Praise for the Book
“Fred Gonnerman has written a frank, delicious, unshamefaced, and helpful 'how-to' book . . . a genuinely helpful volume.” —Martin E. Marty, from the foreword
“I absorbed countless practical pointers from this thorough and detailed manual. Congregational leaders and staff who desire to communicate effectively will want to keep this book handy on their desks, right beside their computers.” —Lynne M. Baab
“Getting the Word Out is a helpfully, organized, practical, and graciously sage piece of work that admirably focuses on outrreach, reminding us that church communications are 'about what is interesting or useful to your audience.' Speaking from this audience-of-one, Fred's new masterpiece is exactly that.” —David B. Smith
“This book is jam packed with solid information that will be invaluable to anyone attempting to communicate effectively in a congregation and its ministries. It also provides a philosophical and theological framework for that effort, stressing the importance of relationships, self-study, and analysis.” —James Solheim
“Getting the Word Out is tightly written, loaded with case histories, and well organized for quick reference. Look here for solid answers to hagging problems or critical challenges involving commin errors, copyright, design, style, digital photography, public media relations—even billboards!” —Bernard Casserly
About the Author
Pastor, award-winning writer, editor, photographer, and popular workshop presenter, Frederick H. Gonnerman retired in 1998 as director of public relations at Luther Seminary, St. Paul, Minnesota, after thirty-six years as a specialist in church-related public relations. A Wartburg College and Trinity Lutheran Seminary graduate, he passionately advocates for high quality parish publications.
Alban No. AL273
paper, 233 pages
($16.00 for members)