Getting the Word Out: The Alban Guide to Church Communications

Praise for the Book

“Fred Gonnerman has written a frank, delicious, unshamefaced, and helpful 'how-to' book . . . a genuinely helpful volume.” —Martin E. Marty, from the foreword

“I absorbed countless practical pointers from this thorough and detailed manual. Congregational leaders and staff who desire to communicate effectively will want to keep this book handy on their desks, right beside their computers.” —Lynne M. Baab

“Getting the Word Out is a helpfully, organized, practical, and graciously sage piece of work that admirably focuses on outrreach, reminding us that church communications are 'about what is interesting or useful to your audience.' Speaking from this audience-of-one, Fred's new masterpiece is exactly that.” —David B. Smith

“This book is jam packed with solid information that will be invaluable to anyone attempting to communicate effectively in a congregation and its ministries. It also provides a philosophical and theological framework for that effort, stressing the importance of relationships, self-study, and analysis.” —James Solheim

“Getting the Word Out is tightly written, loaded with case histories, and well organized for quick reference. Look here for solid answers to hagging problems or critical challenges involving commin errors, copyright, design, style, digital photography, public media relations—even billboards!” —Bernard Casserly